Website vs Social Media: Why Nigerian Businesses Need More Than Instagram and WhatsApp to Grow
There is an important difference between having a social media presence and owning a digital platform for your business.
Insights
Clear, practical advice on websites, search, software and automation — written by the people who build them.
There is an important difference between having a social media presence and owning a digital platform for your business.
Many entrepreneurs start by selling through WhatsApp, Instagram, Facebook and TikTok. While these platforms are useful for attracting customers, managing orders through direct messages can become difficult as a business grows.
SEO helps businesses improve their visibility on search engines, attract relevant website visitors and increase their chances of receiving enquiries and sales.
Google Business Profile is a free tool that allows eligible businesses to manage how their information appears on Google Search and Google Maps.
In 2026, website design in Nigeria can cost anywhere from ₦150,000 to several millions of naira, depending on the type of website and its functionality.